Anonymised Engagement Examples
Five anonymised sample projects across different industries, illustrating the type of scope and approach we typically take. All identifying details removed at client request.
Mid-Stage SaaS Company
Context: A growing software-as-a-service company heavily dependent on paid advertising for lead generation. They wanted to build organic search as a sustainable second channel to reduce CAC over time.
Our Approach: Conducted a full SEO audit, developed a content strategy targeting high-intent middle-of-funnel keywords, restructured site architecture for crawlability, implemented a publishing cadence of four long-form articles per month, and ran ethical link development for industry-relevant placements.
Engagement Length: 12-month retainer.
Outcome (qualitative):
- Organic traffic became a meaningful acquisition channel alongside paid
- Several priority commercial keywords moved from outside the top 100 to top-10 visibility
- Content-sourced demo requests grew into a measurable pipeline contribution
Indian Fashion E-Commerce Brand
Context: An online fashion retailer spending heavily on Google Ads and Meta, but struggling with high cost-per-acquisition and inconsistent conversion rates. They wanted to optimise existing spend before scaling.
Our Approach: Restructured their Google Ads account into tighter ad-group themes, implemented audience segmentation based on first-party purchase data, built remarketing flows for cart abandoners and lapsed buyers, redesigned key product landing pages, and set up server-side conversion tracking for cleaner attribution.
Engagement Length: 6-month retainer, then ongoing.
Outcome (qualitative):
- Cost-per-acquisition reduced meaningfully across both Google Ads and Meta
- Return on ad spend improved through stronger remarketing performance
- Revenue grew while ad spend stayed roughly flat — the goal of the optimisation phase
E-Commerce Optimisation
Restructured paid media programme with disciplined audience segmentation and remarketing flows.
Multi-Location Healthcare Clinic Group
Context: A clinic group with multiple locations wanted to build patient trust and local visibility on social media. They had minimal organic social presence and needed to establish credibility within healthcare-advertising guidelines.
Our Approach: Developed a content strategy focused on health education, doctor-led explainers, patient-journey content (with proper consent), and community Q&A sessions. Managed Facebook, Instagram, and YouTube channels with a consistent monthly cadence, all reviewed for medical-advertising compliance.
Engagement Length: 8-month retainer.
Outcome (qualitative):
- Built a meaningful organic social audience across the channels
- Engagement rates moved well above category benchmarks
- Inbound appointment enquiries via social channels became a regular monthly source
Healthcare Trust-Building
Built credible social presence within healthcare-advertising guidelines through educational content.
Online Education Platform
Context: An ed-tech platform with an outdated website, poor mobile experience, and weak organic visibility. They needed both a website rebuild and a parallel SEO programme to attract organic admissions enquiries.
Our Approach: Redesigned the website with a modern, mobile-first interface and clear admissions-funnel architecture. Restructured site information for better crawlability, implemented schema markup for course pages, and built a content programme targeting long-tail education keywords parents and students search for.
Engagement Length: Web project (10 weeks) + 10-month SEO retainer.
Outcome (qualitative):
- Site bounce rate dropped meaningfully after redesign
- Organic traffic grew steadily over the retainer period
- Admissions-enquiry form completions became a meaningful organic-driven channel
Ed-Tech Transformation
Combined web rebuild with parallel SEO programme to convert organic traffic into admissions enquiries.
Multi-Store Retail Chain in Bihar
Context: A regional retail chain operating physical stores across Bihar wanted to build an online presence and drive foot traffic to their locations. They needed an integrated strategy covering local SEO, social media, and seasonal promotions.
Our Approach: Implemented store-level Google Business Profile optimisation across all locations, ran local SEO campaigns targeting hyperlocal queries, managed Facebook and Instagram pages with city-specific targeting, and ran seasonal sale campaigns coordinated across paid and organic channels.
Engagement Length: 12-month retainer.
Outcome (qualitative):
- Online visibility for store-name + location queries improved meaningfully
- Foot-traffic enquiries via Google Business Profile became a steady channel
- Seasonal-promotion campaigns drove measurable in-store revenue lifts during sales windows
Retail Online + Offline
Bridged online and offline marketing to drive both digital visibility and physical store foot-traffic.